Mastering Focus: The 90-Minute Rule for Deep Work
If you feel busy but aren’t producing high-quality results, the problem isn’t time—it’s attention residue. Multitasking destroys focus because your brain keeps switching context.
The solution is “Deep Work”: professional activities performed in a state of distraction-free concentration that push your cognitive capabilities. This is how value is created.
To execute Deep Work, ditch the all-day hustle. Instead, structure your work into strict 90-minute intervals. This duration aligns perfectly with the brain’s natural ultra-dian rhythm.
During this sprint, eliminate all distractions: notifications off, doors closed, internet usage limited strictly to the task.
The results are powerful. A highly focused 90-minute session can often achieve more tangible progress than four hours of interrupted, shallow work. Always follow the sprint with a mandatory 15-20 minute full mental break to recover.
Start small: commit to just one 90-minute Deep Work session tomorrow morning.
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